Network marketing is arguably one of the most effective strategies you can employ in your multi-level marketing (MLM) campaigns to access large audiences of prospects for your business. Network marketing has the potential to convert significant portions of your leads and prospects into sales opportunities because of its strategic capacity to reach wide and varying audiences over short periods of time.
However, network marketing is equally characterized by many challenges and obstacles that include the difficulties to generate adequate number of leads, difficulty to convert leads into real business opportunities, and outright rejections from prospects. Moreover, suspicions arising from privacy concerns may discourage many potential prospects from buying or bidding for your products and services, especially in situations that involve filling out of personal details in either physical forms or electronic forms such as landing pages in the internet. This means that you should always design appropriate network marketing strategies to avoid falling victim of the inherent challenges and obstacles.
Generating Online Leads
Generating adequate leads marks the starting point for conquering the hurdles that characterize network marketing. There are several internet resources that you can utilize to generate hundreds of leads and prospects within a day. All you need to do is to be persistent in applying a combination of several tactics to achieve sustained online visibility for your products or services. You must seek blasting strategies for optimizing traffic to your personal website or any other website which hosts your products. This may require considerable commitment of your time and money to generate online leads through paid and free internet resources. Some of the unique online resources that you can use include advertising in ezines, posting blog comments, and creating online podcasts.
Advertising in Paid eZines
Launch an all out MLM campaign by displaying your free and paid solo ads on ezines. Paid ezine advertising is more effective because ezines that provide free advertising spaces are always saturated with too many ads that attract little attention from readers and subscribers. As such, you need to identify decent ezines on which you can display your products advertisements, with the objective of breaking even and finally generate many more leads free of charge.
A single paid ezine ad has the potential of generating hundreds of leads on a single day. However, do not assume that all the leads and prospects that you generate will automatically convert into sales. You must observe patience bearing in mind that the initial blasts that you achieve from the solo ezine ads will only serve as the preamble stage for profit optimization, as long as you follow up and convert your leads into business opportunities.
Some of the high traffic ezines that you can use for paid solo advertisements include:
• Directory of Ezines
• Damn Smart Ads
• Email Promotions
• Ezine Directory
• Ezine Hub
Always exercise diligence and observe patience before purchasing solo ads. The best approach is to begin by ascertaining the relevance, reliability, qualities, and trends of any ezine through initial subscriptions before making advertising commitments. Alternatively, you can post your well written articles to free high traffic ezines such as theEzine Articles
.
Posting Blog Comments
You can generate significant traffic to your website or any other website hosting your products and services by simply posting comments and views on prolific and high traffic blogs. While using this tactic, you must exercise high degree of self-discipline and judgment to ensure that you post relevant comments to relevant blogs without appearing to be spamming or openly attempting to divert web traffic. Many blog owners only approve blog comments which are within the theme and context of their blogs. Some of the high traffic blogs where you can post comments include:
• MLB Blog Expert
• Business Opportunities
• MLM Blog Network
. Multi-Leveler
• Kim Klaver Blogs
Podcast Submissions
Podcast submission simply involves recording audio files and transcriptions such as MP3s and posting them in your website before submitting your web hyperlinks to podcast directories. Podcast submission is a unique yet effective tactic for driving traffic to your website. Free podcasts will provide you with the advantage of feeding your prospects with detailed and valuable information about your products and services. You can also submit your podcasts directly podcast directories such as
• Apple Podcasts
• AOL Podcasting
• Digg Podcasts
• Podcasting News
• Podcast Alley
When recording your podcast, be clear and straight to the point to ensure that you deliver your message to interested listeners within the shortest time possible. If you do not trust your own voice or accent go a step further and hire transcription experts to help you deliver you message with brevity and clarity.
